Here is an update on our BBB initiative (Books, Billboard, BBQ):
We printed 3000 books for distribution in Ukraine. So far around 400 of these have been distributed.
Billboards were put up for one month.
The response to the billboards was not what was expected. They also learned that the title of the book was not helpful. The book’s title is Building Blocks for raising Godly children. When translated, Godly was a word that translates more to pious. This sounded scary for unchurched people. We plan to change the title for the next printing of the book in Ukraine to Building Blocks for Raising Children. Content will stay the same, but title will be more appealing.
They changed strategies and put up flyers/posters in areas where parents are – parks, schools, etc. This got a better response.
Churches are using this book for parenting small groups. The plan is to go through it with church people first and then invite their unchurched friends to go through it with them. Mothers are really enjoying studying with the book. The challenge is to get dads to be engaged as well.
A couple of churches have been given grills. They are using them to invite people to stay around after church to build community and get connected.
We had a couple of meetings in Ukraine sharing the book. One was with a group of parents that were invited to meet the author and the other was with a group of Children’s Ministries leaders as a resource for parents in their churches. Both were very well received.
